C/M has four locations on the East Coast. Our New York office was established in 1970 and is currently based in Lake Success on Long Island. It was out of this office that the decision was made to implement a vertical market strategy. Consequently, broad markets such as healthcare and information technology were split into specialty niches and Account Executives assigned one or two of these vertical markets.
Since the New York metro area was so large, management's belief was that an additional office could better serve our clientele and in 1978 our second office was opened in Hasbrouck Heights, New Jersey. Staff was hired to parallel the NY office and a team approach between the NY and NJ offices was implemented. Due to the rapid growth of the markets we service, clients asked us to service their needs in the New England and Mid Atlantic areas. At this point it was determined that both offices would double-team the NY metro area with the NY office expanding its coverage North through New England and the NJ office expanding its coverage south through the Mid Atlantic.
With the development and commercialization of several high tech markets in the greater Boston area and the ability to promote from within, C/M opened its third office in Massachusetts in 1987. This office is currently based in Braintree and services the New England and upstate NY markets as well as selected parts of the Mid West and West Coast.
With the massive population and corporate growth in the Southeast and the ability to once again grow from within, C/M opened its fourth office in North Carolina in 1990. This office is located in Cary, which is within the area known as the research triangle. This office services the Southeast from central Virginia through Florida and the South Central area through Texas.
The promote from within philosophy has enabled C/M to grow to four offices. Our growth is controlled due to the fact that we have enjoyed an outstanding reputation thus far and want to take every precaution that once additional offices are opened, they are operated by staffers that are fully capable of maintaining the C/M reputation. We have been asked many times as to why C/M has not franchised its name. The answer has always been a simple one: quality control. The saying that "a chain is only as strong as its weakest link" justifies management's belief that franchising our name could damage a sterling reputation that has been built one brick at a time. We are in the "people business" and it is equally critical that our staff is as carefully chosen with regard to core competencies as those candidates we represent and subsequently place with our client companies. Performance over time is truly the proving ground for growth within our organization.
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